<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://www.advertisingitalia.it/fiducia-inventario-pubblicitario-video-digitale-14-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-14T15:05:13+02:00</news:publication_date>
      <news:title>quasi la metà degli acquirenti non si fida dell&#8217;inventario che compra</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/attribuzione-streaming-vendite-incrementality-14-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-14T12:17:01+02:00</news:publication_date>
      <news:title>Lo streaming ha un problema con l&#8217;attribuzione</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/pubblicita-chatbot-previsioni-realta-14-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-14T11:54:36+02:00</news:publication_date>
      <news:title>I chatbot pubblicitari valgono molto meno del previsto</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/oltre-1-400-marchi-hanno-gia-testato-la-pubblicita-su-chatgpt-lai-media-non-e-piu-un-esperimento/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-14T06:57:50+02:00</news:publication_date>
      <news:title>Oltre 1.400 marchi hanno già testato la pubblicità su ChatGPT: l’AI media non è più un esperimento</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/kpi-brand-shorts-youtube-13-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-13T20:14:03+02:00</news:publication_date>
      <news:title>I KPI di brand migliorano sugli Shorts</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/frequenza-pubblicitaria-2-7-google-meridian-13-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-13T18:25:26+02:00</news:publication_date>
      <news:title>Il numero 2,7 è troppo preciso per essere vero</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/pixel-cipa-advertising-rischio-13-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-13T15:24:00+02:00</news:publication_date>
      <news:title>Il pixel da cinquemila dollari ha bussato anche alla tua porta</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/google-ads-brand-verification-api-tempi-13-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-13T14:12:31+02:00</news:publication_date>
      <news:title>Google ha accorciato la fila per l&#8217;API di Ads</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/dentsu-creator-trends-studio-api-meta-13-7-2026-2/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-13T14:11:42+02:00</news:publication_date>
      <news:title>Le agenzie pubblicitarie dipendono sempre più da Meta</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/dentsu-creator-trends-studio-api-meta-13-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-13T14:11:38+02:00</news:publication_date>
      <news:title>Le agenzie pubblicitarie dipendono sempre più da Meta</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/mossa-anti-crawler-cdn-cambia-search-advertising-13-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-13T12:17:05+02:00</news:publication_date>
      <news:title>I publisher stanno abbandonando Google</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/traffico-ai-referral-metrica-vanita-13-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-13T12:04:46+02:00</news:publication_date>
      <news:title>I referral dell&#8217;AI sono un&#8217;illusione</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/amazon-dsp-audio-locale-iheartmedia-13-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-13T06:10:44+02:00</news:publication_date>
      <news:title>I segnali di Amazon entrano nell’audio locale</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/duckduckgo-blocca-annunci-youtube-12-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-12T20:13:36+02:00</news:publication_date>
      <news:title>DuckDuckGo ha bloccato gli annunci di YouTube</news:title>
    </news:news>
  </url>
</urlset>
