<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://www.advertisingitalia.it/ctv-attribuzione-incremento-14-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T20:18:18+02:00</news:publication_date>
      <news:title>La CTV non sa dimostrare il suo valore</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/etichette-ia-google-trasparenza-14-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T20:12:30+02:00</news:publication_date>
      <news:title>Il conteggio delle etichette IA non dice se qualcuno le ha viste</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/applovin-apertura-piattaforma-pubblicitaria-14-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T15:55:19+02:00</news:publication_date>
      <news:title>AppLovin ha aperto la sua piattaforma pubblicitaria a tutti</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/dati-b2b-invecchiano-22-5-anno-pianificare-data-trust-crisis-14-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T15:13:47+02:00</news:publication_date>
      <news:title>I dati B2B invecchiano del 2,1% ogni mese</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/kochava-orchestra-server-mcp-controllo-segnale-conversione-14-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T14:17:32+02:00</news:publication_date>
      <news:title>Kochava orchestra i server MCP per controllare la conversione</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/ai-ecommerce-correlazione-causalita-14-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T11:52:02+02:00</news:publication_date>
      <news:title>I marketer non sanno misurare l&#8217;ecommerce AI</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/google-ads-elimina-targeting-linguistico-ai-14-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T11:39:26+02:00</news:publication_date>
      <news:title>Google toglie la lingua dal targeting ma non la mostra nei report</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/acquisto-agentico-goodway-group-14-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T07:56:43+02:00</news:publication_date>
      <news:title>Goodway Group ha messo 70 persone a testare l&#8217;acquisto agentico</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/verifica-indipendente-tiktok-pangle-14-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T06:19:19+02:00</news:publication_date>
      <news:title>La verifica indipendente entra nel giardino recintato di TikTok</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/google-ads-siti-non-autorizzati-servizi-governativi-13-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T20:14:35+02:00</news:publication_date>
      <news:title>Google Ads esclude i siti non autorizzati dai servizi governativi</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/marketing-b2b-cfo-attribuzione-full-funnel-13-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T14:13:05+02:00</news:publication_date>
      <news:title>Il marketing B2B ha un problema con il CFO</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/meta-rimozione-account-under-16-australia-ai-13-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T11:48:08+02:00</news:publication_date>
      <news:title>Meta ha rimosso 750.000 teenager e promette un tutor AI ai bambini</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/benchmark-anonimo-incrementalita-campagne-13-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T11:44:55+02:00</news:publication_date>
      <news:title>Il benchmarking di Ask Advisor non misura il valore reale delle campagne</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/google-ads-target-cpa-costo-minimo-13-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T11:39:21+02:00</news:publication_date>
      <news:title>Il target CPA di Google non sarà più un obiettivo</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/zillow-pinterest-dati-immobiliari-12-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-13T01:41:23+02:00</news:publication_date>
      <news:title>Zillow ha portato i dati immobiliari su Pinterest</news:title>
    </news:news>
  </url>
</urlset>
