<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://www.advertisingitalia.it/divario-ia-misurazione-pubblicita-18-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-18T15:29:55+02:00</news:publication_date>
      <news:title>Il divario sull&#8217;IA non misura ciò che conta davvero</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/trasparenza-ia-consumatori-18-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-18T14:57:25+02:00</news:publication_date>
      <news:title>Il 73% rassicura, ma i consumatori chiedono di più</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/similarweb-annunci-ai-chatgpt-google-18-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-18T14:12:17+02:00</news:publication_date>
      <news:title>Similarweb ha aperto la scatola nera degli annunci AI</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/walmart-pubblicita-motore-retail-18-8-2026-2/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-18T14:11:41+02:00</news:publication_date>
      <news:title>Walmart ha trovato nella pubblicità un motore che il retail non ha</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/walmart-pubblicita-motore-retail-18-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-18T14:11:36+02:00</news:publication_date>
      <news:title>Walmart ha trovato nella pubblicità un motore che il retail non ha</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/paradosso-geo-ottimizzare-ai-senza-perdere-utenti-18-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-18T11:50:31+02:00</news:publication_date>
      <news:title>La rincorsa all&#8217;AI sta svuotando i siti dai visitatori umani</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/generative-engine-optimization-buco-nero-budget-18-8-2026-2/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-18T11:50:00+02:00</news:publication_date>
      <news:title>Perché le agenzie performance comprano specialisti Amazon e TikTok invece di inseguire i punteggi GEO</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/generative-engine-optimization-buco-nero-budget-18-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-18T11:49:49+02:00</news:publication_date>
      <news:title>Perché le agenzie performance comprano specialisti Amazon e TikTok invece di inseguire i punteggi GEO</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/retail-media-misurazione-battaglia-potere-18-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-18T11:08:58+02:00</news:publication_date>
      <news:title>La definizione di vendita è una battaglia di potere</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/misurazione-ia-incrementale-17-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-17T15:55:50+02:00</news:publication_date>
      <news:title>Il 56% in più non misura quello che sembra</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/branded-keyword-incrementale-tiktok-alexa-17-8-2026-2/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-17T11:49:35+02:00</news:publication_date>
      <news:title>Il keyword targeting non basta più per trovare clienti</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/branded-keyword-incrementale-tiktok-alexa-17-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-17T11:49:17+02:00</news:publication_date>
      <news:title>Il keyword targeting non basta più per trovare clienti</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/meta-spegne-robyn-modelli-marketing-mix-17-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-17T07:43:49+02:00</news:publication_date>
      <news:title>Meta ha spento Robyn senza dirlo a nessuno</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/numeri-pangle-misurazione-indipendente-17-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-17T06:11:37+02:00</news:publication_date>
      <news:title>I numeri di Pangle non tornano</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/cpm-in-aumento-aste-crollo-publisher-17-8-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-08-17T06:07:26+02:00</news:publication_date>
      <news:title>I CPM salgono mentre le aste crollano</news:title>
    </news:news>
  </url>
</urlset>
