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      <news:title>Retail media punta sulla brand awareness, ma i budget pubblicitari sono ancora in trincea</news:title>
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      <news:title>Microsoft ha regalato la brand safety agli inserzionisti</news:title>
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      <news:publication_date>2026-08-07T23:22:04+02:00</news:publication_date>
      <news:title>Nielsen ha comprato DoubleVerify per 2,15 miliardi</news:title>
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      <news:publication_date>2026-08-07T20:31:03+02:00</news:publication_date>
      <news:title>The Trade Desk non cresce più come promesso</news:title>
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