<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://www.advertisingitalia.it/amazon-supera-duopolio-pubblicitario-retail-media-31-7-2026-2/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T14:14:29+02:00</news:publication_date>
      <news:title>Amazon ha rotto il duopolio della pubblicità digitale</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/amazon-supera-duopolio-pubblicitario-retail-media-31-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T14:14:24+02:00</news:publication_date>
      <news:title>Amazon ha rotto il duopolio della pubblicità digitale</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/aws-crescita-contratto-anthropic-33-miliardi-31-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T14:09:57+02:00</news:publication_date>
      <news:title>Quanto corre davvero AWS? La crescita è un numero, la strategia è un contratto da 33 miliardi</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/meta-rimuove-segnali-pacing-pubblicitario-31-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T14:09:34+02:00</news:publication_date>
      <news:title>Meta ha spento i segnali che regolavano i budget pubblicitari</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/retail-media-vs-ai-pubblicita-amazon-meta-31-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T11:50:05+02:00</news:publication_date>
      <news:title>L’intenzione di acquisto batte l’AI di Meta</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/amazon-google-shopping-usa-impatto-31-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T11:44:40+02:00</news:publication_date>
      <news:title>Amazon ha lasciato Google Shopping e Google ha già risposto</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/amazon-lascia-google-shopping-cosa-cambiato-31-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T11:39:32+02:00</news:publication_date>
      <news:title>L&#8217;effetto Amazon su Google Shopping è già svanito</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/meta-app-nudo-fake-pubblicita-31-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T06:10:44+02:00</news:publication_date>
      <news:title>Meta ha pubblicizzato app di nudo fake per mesi</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/aws-crescita-cassa-rosso-31-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T03:35:13+02:00</news:publication_date>
      <news:title>AWS cresce come non mai, ma la cassa va in rosso</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/amazon-benchmark-ai-sport-31-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T02:54:40+02:00</news:publication_date>
      <news:title>Amazon ha certificato i nuovi benchmark</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/meta-firma-codice-ue-ia-trasparenza-30-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-31T01:21:01+02:00</news:publication_date>
      <news:title>Meta ha firmato il codice Ue sull’IA per ultima</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/microsoft-mcp-monetize-copilot-30-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-30T14:18:07+02:00</news:publication_date>
      <news:title>Microsoft ha portato MCP dentro il suo giardino</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/microsoft-guadagno-anthropic-cpm-pubblicitario-30-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-30T14:11:21+02:00</news:publication_date>
      <news:title>Microsoft ha guadagnato 3,2 miliardi in tre mesi</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/paradosso-pubblicita-politica-metriche-consumo-voto-30-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-30T11:58:03+02:00</news:publication_date>
      <news:title>La pubblicità politica non può misurare il risultato</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/slop-ai-brand-safety-verification-30-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-30T11:55:18+02:00</news:publication_date>
      <news:title>L’advertising si sta mangiando i miliardi dell’AI</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/roas-meta-costi-nascosti-ai-slop-30-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-30T11:44:42+02:00</news:publication_date>
      <news:title>I brand stanno scappando da Meta</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/etichetta-ia-google-ads-trasparenza-30-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-30T06:08:31+02:00</news:publication_date>
      <news:title>Google ha creato una metrica che non misura nulla</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/google-meta-contendono-acquisti-29-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-29T18:10:14+02:00</news:publication_date>
      <news:title>Google e Meta si contendono i tuoi acquisti</news:title>
    </news:news>
  </url>
</urlset>
