<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://www.advertisingitalia.it/mercato-pubblicitario-video-digitale-rallenta-80-miliardi-16-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T14:10:29+02:00</news:publication_date>
      <news:title>Il mercato pubblicitario sta rallentando</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/apple-bando-idraulici-pubblicita-mappe-16-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T14:09:03+02:00</news:publication_date>
      <news:title>Apple ha bandito gli idraulici dalla sua pubblicità</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/the-trade-desk-reinvention-retail-media-ai-predictive-16-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T11:44:52+02:00</news:publication_date>
      <news:title>The Trade Desk sta silenziosamente costruendo l&#8217;arca del retail media</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/frequenza-efficace-metrica-budget-google-ads-16-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T11:39:49+02:00</news:publication_date>
      <news:title>Google ha trovato il numero esatto di spot da far vedere</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/amazon-water-positive-75-percento-16-7-2026-2/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T07:34:08+02:00</news:publication_date>
      <news:title>Amazon ha raggiunto il 75% della meta water positive</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/amazon-water-positive-75-percento-16-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T07:34:07+02:00</news:publication_date>
      <news:title>Amazon ha raggiunto il 75% della meta water positive</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/carrie-stephen-king-serie-tv-prime-video-16-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T07:30:37+02:00</news:publication_date>
      <news:title>King ha salvato un manoscritto dal cestino</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/podcast-oprah-prime-video-amazon-21-7-2025/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T07:30:28+02:00</news:publication_date>
      <news:title>Oprah ha doppiato il suo podcast</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/prime-video-documentario-djokovic-regista-the-last-dance-20-8-2025/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T07:30:05+02:00</news:publication_date>
      <news:title>Prime Video ha scelto il regista di “The Last Dance” per Djokovic</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/amazon-leo-scappatoia-starlink-sudafrica-16-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T07:20:52+02:00</news:publication_date>
      <news:title>Amazon Leo ha trovato una scappatoia che Starlink non ha</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/amazon-mgm-i-play-rocky-uscita-6-11-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T07:20:22+02:00</news:publication_date>
      <news:title>Amazon MGM scommette sul weekend del Ringraziamento</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/dave-brown-lascia-aws-19-anni-fedelta-16-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T07:20:20+02:00</news:publication_date>
      <news:title>Dave Brown ha lasciato AWS dopo 19 anni</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/stagwell-asta-ctv-ottimizzazione-16-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-16T06:16:04+02:00</news:publication_date>
      <news:title>Stagwell ha trovato un modo per sprecare meno soldi</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/kochava-test-incrementalita-self-service-15-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-15T14:12:19+02:00</news:publication_date>
      <news:title>Kochava ha aperto i test di incrementalità a tutti</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/ia-generativa-pubblicita-efficacia-warc-tiktok-15-7-2026-2/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-15T14:09:42+02:00</news:publication_date>
      <news:title>L&#8217;IA generativa non ha reso la pubblicità più efficace</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/ia-generativa-pubblicita-efficacia-warc-tiktok-15-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-15T14:09:26+02:00</news:publication_date>
      <news:title>L&#8217;IA generativa non ha reso la pubblicità più efficace</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/traffico-bot-metriche-pubblicitarie-15-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-15T11:53:45+02:00</news:publication_date>
      <news:title>La tua dashboard è piena di bot</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/video-social-superano-ctv-media-buyer-15-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-15T06:15:46+02:00</news:publication_date>
      <news:title>I video social hanno superato la CTV</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/fallimento-campagne-creator-engagement-15-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-15T06:08:43+02:00</news:publication_date>
      <news:title>Due campagne creator su tre falliscono</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/snapchat-roas-12-dollari-misurazione-terzi-14-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-15T01:50:40+02:00</news:publication_date>
      <news:title>Snapchat ha aperto la misurazione a terzi</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.advertisingitalia.it/fiducia-inventario-pubblicitario-video-digitale-14-7-2026/</loc>
    <news:news>
      <news:publication>
        <news:name>Advertising Italia</news:name>
        <news:language>it</news:language>
      </news:publication>
      <news:publication_date>2026-07-14T15:05:13+02:00</news:publication_date>
      <news:title>quasi la metà degli acquirenti non si fida dell&#8217;inventario che compra</news:title>
    </news:news>
  </url>
</urlset>
